Global Fashion High Street Retailer is looking for a PPC Executive. The brand’s strength is found in its originality - exclusive designs, beautiful fabrics, unique prints and a design philosophy that transcends all ages.
About the Company...
One of the most recognised British womenwear brand is currently looking for a PPC & Display Executive to work as part of their Digital Marketing team in London. As the company is growing they are looking for analytical individual with strong experience in PPC and SEO with good understanding of tracking codes and feeds.
About the Role...
It is newly created role to start ASAP, the responsibilities include: Manage all Paid Search, Display and Paid Social activities and further develop our online presence across the brands with the primary focus of increasing sales profitably.
Daily analysis and optimisation of paid search and shopping campaigns.
Daily management of bids and budgets - leveraging available bidding strategies.
Work closely with the DMM on budget management and performance forecasting.
Creation and expansion of new campaigns, ad groups and keywords.
Copy writing and ad creation in line with promotional calendar.
Weekly, monthly and quarterly reporting on activities and results against agreed KPIs.
Manage an ongoing ‘test and learn’ optimisation programme to maximise performance, with a focus on growth and profitability.
Identify areas of improvement and opportunities..
Collaborate with key stakeholders across various departments to ensure campaigns are aligned with trade (product pushes and promotions).
Work alongside Online Trading Manager & DMM to ensure a commercially focused marketing calendar that maximises exposure.
Maximise synergies between PPC and SEO.
Work with DMM to champion and educate internal teams about the strategic value of paid search.
Ensure up to date with industry trends and the latest paid search innovations and demonstrate how these can be implemented in the company.
Strong experience in PPC, display &/Or Paid Social
Google AdWords certified professional
A good understanding of tracking codes and feeds
Numerical and analytical with a strong proficiency in excel
Attention to detail and high level of accuracy are crucial
Proactive with problem solving attitude and ability to work on own initiative
Intermediate Google Analytics proficiency
Strong commercial acumen with a passion of metrics and quantitative analysis
Experience in online marketing within a fashion/ retail environment
Understanding of product feeds that power shopping engines
If this PPC Executive role interests you, please click the ‘Apply’ button and submit your CV and quote reference SL/56591.