Online Analyst

Location
City of London
Salary
£40000 - £43000 per annum
Posted
12 Feb 2018
Closes
12 Mar 2018
Ref
186222
Contact
Hayley Fox
Sector
Retail
Job Type
Permanent

An exciting new Digital Online Analyst opportunity at fun, established women's fashion brand! The Digital will report into the Digital Optimisation Manager and will The Digital Online Analyst responsible for examining data, deriving valuable insights and facilitate business improvements.

Tasks & Responsibilities

Quantitative Analysis

  • Working with a variety of web analytics tools (including Google Analytics, Data Warehouse, Report Builder, Qubit products) develop a deep understanding of customer behaviour through the extraction and analysis of a wide range of data and metric types

Qualitative Analysis

  • Survey scoping and analysis
  • Clickmap configuration and analysis
  • Customer experience analysis best practice - perform customer experience/expert reviews and usability tests in collaboration with other members of the team

Optimisation

  • Make recommendations for A/B & Multivariate tests and assess merit of requests from wider team
  • Analyse and conclude on test outcomes, using Qubit Deliver tool and Google Analytics

Data Strategy

  • Strategic planning for the use of digital analytics data to maximise performance of websites, mobile, apps, in store terminals and marketing activities in collaboration with other members of team

Key Experience, Skills & Abilities

  • Previous experience within a digital web analyst
  • Commercial acumen
  • Excellent interpersonal skills with an ability to communicate and influence effectively at junior, management and senior management levels
  • Strong analytical skills, accuracy and attention to detail
  • Planning, prioritisation and delivery focused
  • Excellent administrative, multi-tasking and organisational skills
  • The ability to prioritise, use initiative and perform under pressure
  • A flexible and open approach to change
  • Programming languages such as SQL, desired but no essential

*Due to a large number of applications only successful candidates will be contacted*

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